Wednesday, February 4, 2009

Is your cause worthy of support?

Defenders of Wildlife has stooped to a truly sleazy tactic here. No, I won't link to their site. You can GoodSearch it yourself, if you like.

Regardless of your political affiliations or sympathies, this is a great example of the most cynical efforts ever used to motivate prospective donors. This isn’t philanthropy. It’s personal attack with a dose of loopy celebrity, garnished with innuendo. People who respond to this capaign aren’t doing so for altruistic reasons. They’re being manipulated by what would appear to be truth-stretching, or perhaps even an outright lie.

No serious nonprofit should ever resort to using a disgusting attack ad like this to raise money. Either your mission/cause is worthy of philanthropic support for positive reasons, or it isn't.